Because when an excavator stops working, speed isn't customer service. It's part of the product. There is a question that can make an excavator-parts dealer suddenly become very interested in his shoes. “Can you get it to me today?” Not tomorrow. Not “I'll check with the warehouse.” Not “We'll try and have it out by close of business.” Not “Our courier normally takes 24 to 48 hours.” Today. Because somewhere in South Africa, an excavator is standing. The operator is standing.